services

If you are an IT related business looking for some marketing support then I may be able to help.

I can provide marketing services on an interim, regular or part-time basis.

As an experienced marketing manager in the IT sector, I can project manage specific marketing activities on your behalf, working within your local or corporate team and alongside your partners and agencies.

Typical activities could include some or all of the following:

Direct Marketing

E-marketing - web-based services utilising your own or externally researched and profiled data, creative content, tracking/reporting and optional survey tools.

Direct mail - everything from creative input to response management.

Surveys and Research - everything from the identification of content and appropriate audiences to the creation of questionnaires and writing up the results.

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Event management

All aspects of event management from identifying or creating appropriate events, through audience boosting to post- event follow-up.

Event management can be provided as a service to support your own resource or as a fully project-managed service.

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Copywriting - Content for web, articles, case studies and papers

From interviewing customers through to researching and writing content for papers and websites.

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Channel marketing programmes

From spiff days through to joint lead generation campaigns and events with partners.

For Channel partners, services can be provided to make the best use of partner funds and programmes.

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Customer programmes

From customer events to corporate hospitality, user surveys and upgrade programmes.

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Lead tracking services

From managing leads to defining and setting up sales and marketing processes.

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Virtual Marketing Services Team

Over the years, I've developed a network of like-minded marketing professionals and resources including email services, data provision, telemarketing services, online surveys, live event services, creative design and PR services.  Put them all together and we can provide a virtual marketing department. On budget and on time:

  • marketing research
  • defining value propositions
  • email marketing and web-based surveys for customers, prospects and joint activities with partners
  • telemarketing services for surveys, events, lead generation and customer activities
  • event management services and venue finding
  • list and database services including email addresses
  • PR services
  • creative design, production, print and mail services
  • web design and hosting services

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For further information or to discuss specific activities, give me a call or drop me an email.